Date: March 9, 2010

Session Title:

Developing a Brand Playbook - Twelve key concepts that will improve your marketing immediately and forever.

Location:

Kocina Branding & Marketing Companies
350 W Burnsville Parkway, Suite 350
Burnsville, MN  55337

Speaker:

Lonny Kocina

Founder and President

Kocina Branding & Marketing Companies

Bio:

Lonny Kocina is founder and president of Kocina Branding & Marketing Companies.   Media Relations was the first company Lonny founded and he has led the company to become the top performance-based public relations firm in the country since its inception 1988. 

Session Title:

Developing a Brand Playbook - Twelve key concepts that will improve your marketing immediately and forever.

Session Description:

Most companies have not paused to document their product, market, and key message points. Lonny Kocina has helped hundreds of companies capture this information in a document called a brand playbook.

Frustrated by the business’s lack of understanding of the most basic marketing concepts, Lonny Kocina has taught hundreds of companies to create and use a brand playbook he believes will have a profound impact on the effectiveness of their promotions. 

The concepts Kocina teaches will sharpen your thinking and you can begin applying what you have learned the very same day. Use them as you prepare your ads, update your website, train sales staff, create direct mail pieces and to improve any other marketing promotions you are planning.

You will also sharpen the focus on your market, understand the hot buttons that cause consumers to purchase, and learn to deliver your message through promotional channel that are wide enough to facilitate long, persuasive, sales-rich messages.  

To help you retain what you learn during the seminar you will receive a free marketing poster that captures many of the principles being taught as well as a short book that further explains each concept.